Boutique advisory for self-published games Self-publishing is a lot. We've got you.

The launch. The funding. The long tail. Big Hug is a boutique advisory that helps self-published game developers carry it all, because shipping is the beginning, not the finish line.

A cup of joe is our free intro call. No pitch decks required.

Production & publishing experience with

Crytek
Chasing Carrots
Sixteen Tons Entertainment
THQ Nordic Mobile
ININ

Self-publishing means wearing every hat at once. You don't have to wear them alone.

What we do

Big Hug is a boutique advisory for developers who publish their own games. There's no standard service offering here, because no two studios need the same things. We plug in where you need us, from your first pitch to year five of your long tail. Below is roughly the territory.

Go-to-Market

A great game with a quiet launch is the saddest story in this industry, and it's almost always preventable. We build your release plan with you: the window, the beats, the store presence, the platforms. Launch day should be the start of something, not a coin flip.

Life Cycle & Long Tail

Games are for life, not just for launch week. Most of your game's revenue will arrive after release, as long as someone is managing it. We make sure someone is: discounts and bundles, ports and platforms, updates and editions, year after year.

Funding & Deals

Self-publishing doesn't mean saying no to everyone. It means signing only the deals that serve you. Having sat on the publisher's side of the table, we know what they're looking for, what they'll pay for, and which clauses you'll regret in year three.

& More

Every studio ends up with a pile of things that aren't the game: processes, hiring, contracts, tools, the odd curveball nobody saw coming. Bring us the pile. Between us and the people behind us, there's very little we haven't handled before, so your team can stay focused on what actually matters: the game.

Josef Vorbeck

Who we are

Founded by Josef Vorbeck, a game production geek with over a decade and multiple shipped titles, from indie to AAA, across development, publishing, and plenty of hands-on self-publishing.

We've sat on both sides of the publishing table. So when a platform holder or publisher sends you a curveball, chances are we've thrown that exact curveball ourselves.

And Big Hug is more than one person: behind the scenes are trusted people with decades of combined experience across development, publishing, marketing and business. Whatever situation your game finds itself in, someone here has been through it before.

What we love most is taking games that already work, or are clearly about to, and making them more successful and more sustainable. Not a sprint to launch day and a wave goodbye. We're in it for the whole way.

Say hi anytime: drop us a message or have a cup of joe with us, our free intro call. No pitch decks required. ♡

Curious? Say hi.

Tell us about you, your game and where you want to go. It lands with Josef, who reads everything himself.

joebighug.games

A cup of joe is our free intro call.

Imprint

The European Commission provides a platform for online dispute resolution (ODR): ODR Portal

We are not willing or obligated to participate in dispute resolution proceedings before a consumer arbitration board.